Emotions are a crucial aspect of human life. It’s what makes us human to feel and express emotions randomly, especially when interacting with individuals. The digital age has increased global interconnectivity, and social media plays a significant role in fostering communication. Social media offers a channel for us to connect with people beyond physical boundaries. As social media continues to evolve, so does our need to express ourselves on those platforms. One way of doing this is through the use of emotions. In this article, we will explore some creative ways to make emotions on digital platforms as well as some Frequently Asked Questions (FAQs).
Making Emotions on Digital Platforms
Social media offers several options to display emotions, including, likes, comments, reactions, among others. We will dive into these options in this section and give insights into how to leverage them in your digital marketing efforts.
Using Reactions on Facebook
Facebook offers users tools to express their emotions. Users can react to either a friend’s or a page’s post using one of the six different emotions Facebook provides. These emotions include Like, Love, Haha, Wow, Sad, and Angry.
By hovering over the like button on a post, a user can select any of the emotions available and attach it to the post. This function offers page owners a unique way of interpreting the audience’s responses to their posts.
Using Emojis on Instagram and Twitter
Emojis are animations that represent a range of emotions, including laughter, anger, and sadness. They are used in messaging and on social media platforms to express emotions. On Instagram and Twitter, emojis surface in the comments or user bio section.
On Instagram, users can go beyond just commenting an emoji, by even using a string of emojis to create visually appealing comments.
Using Gifs on Twitter, Slack, and Discord
Gifs are animated images that can easily relay a message visually. They can be a fun way to express emotions and leverage them in digital marketing by creating a meme around your brand’s concept. Gifs can be used on Slack, Discord or Twitter.
FAQ
Creating custom emojis can be challenging, but here are some steps to follow
- The first step to creating a custom emoji is designing it. You need to come up with a design that suits your brand’s style and fits a particular social media’s emoji guidelines.
- After designing, create an image file and save it in the appropriate resolution set out by the respective social media’s guidelines.
- Once you have an image, you need to convert it to the appropriate file type. For custom emojis, .svg files work best.
- Next, open the respective social media app, and navigate to their emojis section.
- Find the option to add a custom emoji and navigate through the prompts to upload the .svg file you created earlier.
- Once the image file has uploaded successfully, assign a unique keyboard shortcut that is easy to remember to your custom emoji, and voila – you’re done!
Here are some ways to leverage emotions in your social media marketing efforts:
- Use engaging captions and imagery that can trigger emotions in your audience
- Create custom emojis or GIFs that link back to your brand’s social media page/website
- Monitor your brand’s mentions and respond to people who have engaged with your content in a personalized manner
- Partner with social media influencers and opinion leaders whose interests align with your brand and let them help you get your message across
- Run a social media campaign aimed at eliciting certain emotions from your audience. For instance, you could create a challenge centered around ‘Happiness’ and ask them to post a happy picture and tag your brand in it.
Video Resource
Summary
The digital age has significantly increased our need to express ourselves on social media platforms through emotions. This article explored creative ways to make emotions on digital platforms. Brands can also leverage emotions in their marketing by using emojis, reactions, and GIFs, among other techniques. We also provided insights on how to implement these ideas in your social media marketing efforts and FAQs.
